Every second counts in an emergency, and for individuals involved in traumatic incidents in remote locations, having an emergency care crew reach them in time can make a huge difference. This is the goal for Midlands Air Ambulance Charity (MAAC), which funds and operates three air ambulances that provide services within the six Midlands counties. The charity also has two critical care cars, with a critical care paramedic on-board each vehicle.
MAAC’s mission
is to ensure that through its helicopter-led emergency medical services (HEMS),
patients receive lifesaving intervention and pre-hospital care . However,
operating and maintaining this service requires funds, to the tune of £10 million yearly, to keep the three aircraft and lifesaving
service running. The charity doesn’t rely on funding from the National Lottery
or UK Government to operate and mostly leans on the generous support of
individuals, donors and businesses such as Concept Resourcing.
Volunteer Opportunities Can Attract Employees
Fundraising
Led by Chris Short, Concept
Resourcing CEO, the company has continually raised funds through various
activities to ensure Midlands Air Ambulance Charity continues providing
services. One of the means through which it raised funds was by taking part in
a charity skydive event that raised
£4,000 in support
of MAAC.
Consultants from Concept relied on the experience and guidance of the
team from Hinton Sky Diving Centre to make a 13,000-foot jump from a plane.
While it was certainly an exhilarating experience for the consultants, they had
sufficient time to undertake a safety precaution drill and understand the
critical skydiving actions.
Midlands Air Ambulance Statistics
This skydiving event is just one way that Concept Resourcing has shown its support towards Midlands Air Ambulance Charity over the years. In 2016, 16 employees of the recruitment firm participated in an obstacle course challenge to raise £2,500. As a corporate partner, Concept Resourcing was committed to doing all it could to raise funds and ensure the air ambulance mission continued its work in providing lifesaving services.
In addition to participating in fundraising events, Concept Resourcing
has also supported MAAC’s Charity Ball and Recognition Awards. In 2016, tickets
to the event sold out due to popular demand, while in 2017, close to 500 guests
helped raise £142,000 towards the charity.
At the time, the amount was enough to cater to the equivalent of 57
air ambulance missions. Awards were presented to lifesaving aircrew,
inspirational former patients and loyal fundraisers. The night’s Special
Recognition Award was given to Paralympic gold medallist Sir Lee Pearson.
Why Companies Support Charities
